9 YouTube Stats Every Marketer Should Know in 2020

YouTube is the most popular video-sharing platform in the digitalized world and has seen extraordinary development in the last decade.

YouTube is the second largest search engine platform behind Google. It has experienced explosive growth since 2005: 65000 thousand hours new videos and 100 million views per day on YouTube.  More than 2 billion active users are having YouTube

YouTube promotes your brand or business to the audience through videos. And viewers also need video content more than readable content. As a video content maker, you know how to make a YouTube presence for enhancing your video and brand visibility.

1. How many videos are on YouTube?

Four hundred hours of video are uploaded every minute on YouTube(all the videos are following YouTube’s guidelines) approximately, we can’t find the exact count of videos posted on this platform. Over more than one billion hours of videos are watched per day on this platform. Almost on the Internet, one-third of people use YouTube.

2.  YouTube Marketing Statistics:

There is no doubt that YouTube is the best marketing platform to improve your business and enhance the brand. 

In 2019, 80% of businesses considered it a virtual platform for promoting their business. But comparison, 58.5% of the audience considering Facebook (the king of the social media)  is the best marketing platform. 

YouTube advertisements stats is 62% of the audience compared to TV ads are 45%. The expected stats are 4.34 billion in 2020 and 5.21 billion in 2021.

3. YouTube Mobile Statistics:

YouTube reached maximum adult ages from 18 – 44. The watch time than any other cable network does in an average week. 75% of the audience uses YouTube on their mobile phone. 

Three-Fourth of the audience watched the videos using mobile devices. According to research, 84% of YouTube mobile ads get attention compared to TV ads. In the last two years, more than 50K product reviews are watched on mobile devices.

4. Audience Enjoy Watching Videos on YouTube:

In 2019, one billion hours of video watched per day and made billions of views on YouTube. Around 8.4 minutes of video watched per person per day(the math calculated by the world population). That is an excellent count that just adds to the trust of video content sources for the audience. Another new term is that searches are most people who created their interest, put effort, and gave them valuable content. 

There is an endless way that you will make the video content on YouTube. Perhaps, you can build an individual YouTube channel where you can establish the updates with your people or have directly interacted with them and solve their queries.

Suppose you have an online store, and you will share videos related to your products on YouTube with your audience. Then, you can add a website link to your YouTube profile on your e-commerce store. So your audience quickly finds your content and follows them. And comes to your channel and watches videos on YouTube daily. 

5. YouTube Stats for Demographics:

YouTube is available in more than 91 countries with 80 different languages. Over 50 percent of YouTube’s audiences are female. More than 75+ ages audience to watch YouTube.

59% of the audience are 16-24 age people, so they are expanding YouTube usage. 46% of the people are 25 to 34 years have developed YouTube usage. These stats are all in the last years.

Seventy percent of the audience is YouTube users who watched a YouTube video to learn how to do something new or learn about something they are interested in. The most massive thing is that 15.8% of YouTube users are from the US. Apart from the US, YouTube attracts the most views from India, Japan, Russia, and China.

6. YouTube Subscriber Growth Stats:

Creating the channels on YouTube has increased every year. Since 2017, more number of channels have been created with 1 million subscribers. The approximate percent is 75.

In 2017, 40% of the YouTubers who earn six-digit per year increased in 2017. As same as 50% of YouTubers who make five-digit per year. 

The best top YouTubers earned 42% more gain in 2018 compared to 2017. Finally, 7.1 million subscribers and has received over 8.7 billion views in 2017.

7. YouTube Usage Stats:

YouTube is the second-largest website. Most users collectively watch over 46,000 years of content each year. 68% of YouTube viewers watched video content to help them make a buying decision. 80% of the YouTube audiences who video content to assist them in making a buying decision said they watched the video at the initialization of the shopping process.

95% of the audience use YouTube videos for their entertainment and they will support the content such as likes, comments and subscribers. And 47 percent of on-demand music streaming was listened to on YouTube. There are many small- and medium-sized businesses advertising on YouTube since 2016. Four times as many people prefer watching videos on YouTube rather than on social media platforms.

YouTube users watch more than 180 million hours of content on TV screens every day.YouTube users are three times more likely to prefer watching a YouTube tutorial video than reading the product’s instructions.

8. YouTube History Stats:

YouTube was activated on February 14, 2005. Google-owned by YouTube. “Me at the zoo” was the first video uploaded to YouTube in April 2005. Google earned YouTube for 1.65 dollars billion in October 2006.

YouTube launched video ads in December 2007. It has streamed the US presidential debates for the first time in 2012. Ryan ToysReview is the youngest YouTuber in the US, 7 years old, which makes the video content and gets 11 million dollars per year, and he has 18 million subscribers.

YouTube provides free space for YouTubers in Los Angeles, making the subscribers learn, connect, and create videos with each other. The world’s first YouTube video of a football star, Ronaldinho that reached one million views was a 2005 Nike advertisement.

9. YouTube Business For Stats:

Digital media content finds that 62% of businesses plan on improving their YouTube content in organic activities for the next 12 months. YouTube is the best platform for video broadcasting channels used by marketers. Also, 62% of businesses use YouTube as a channel to post video content.

Second, try to understand audience intention on YouTube. Viewers who decide what to see based on their requirements. So it is more important for your video to create the audience’s interests more than famous actors.

Conclusion:

YouTube is the best in the entertainment platform. And that’s why you and your business should be aware of these critical YouTube statistics, so you don’t overlook YouTube when it comes to your marketing strategy. We’re hoping that these 10 YouTube statistics for 2020 have helped explain why your brand should be investing in YouTube and how you can make sure you’re making use of your resources wisely.


Victoria Daniel is a social media expert and writer who is working in PixelGroovy. She is a regular contributor to well established IOT blogs and she has been into Internet Marketing for two years.

 

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