Most marketers know that learning and knowing SEO techniques is very important to increase website traffic. Therefore, the implementation of the right SEO techniques is very necessary.
According to HubSpot, 80% of website traffic starts from searches query. This is the importance of SEO. To appear at the top of the search results page requires research and experimentation. Google’s algorithms are also constantly updated so you must keep up with the recent news.
Once your website appears on the first page of Google search results, your visibility will increase. This means you will also automatically increase traffic, and your conversion rate, and ultimately help you earn more revenue.
However, many marketers still find it difficult to implement SEO techniques into their visual content. Whereas if visual content can be optimized properly, it can be the most effective strategy in increasing engagement and brand awareness.
That way, It will automatically improve the ranking of your website. Thus, here are the Six best visual marketing SEO practices to improve your ranking
1. Optimize Your Alt Tags
If your visual content can attract the attention of the audience, then alt tags are our way of “teaching” search engines to understand what the content of the video or image is about. The robots of search engines cannot automatically find out what image is being displayed.
Therefore, Alt text is intended as the identity or title of the image so that it can be distinguished from other images in the content. Alt-text is an HTML attribute that specifies the alternative text to explain the intent of an image being displayed.
Alt-text plays two important roles in SEO. First, alt text – also known as alt tags, or alt descriptions – helps search engine crawlers index your website more effectively, which has a positive effect on search results.
Second, alt text improves the user experience. Alt text can describe images to visually impaired readers and is also helpful if readers are unable to load or view images properly on their device.
2. Consider Using Text to Describe Your Visual Content
Text is usually not needed if the context of the page can help the reader understand the image being depicted. However, if you have a visually heavy website, consider using text to help readers understand the images in context.
For example, you write an article about how to make an engaging explainer video and you publish infographic content about a video marketing checklist on the page. While both may be equally valuable to the readers, Google cannot read the text in your infographic.
So the value you provide will not be credited with the top ranking for the relevant keyword in its search results. Thus, it is crucial to consider using text, but if you think that it can help readers (and bots) better distinguish images, then it might be a useful addition to the page.
3. Check Your Visual Content Size
The next way is to check the size of your visual content, make sure that your image size is appropriate so that it doesn’t become an obstacle to page speed and that is very fatal because your website will feel heavy.
The first step you can do is compress your image so that it is presented in the appropriate file size or even as small as possible. this can help you avoid sizing errors and slow down your page speed.
Site speed doesn’t just affect a user’s ability to move from page to page. But it also has the biggest impact to rank on google and getting traffic.
If your page is slow, Google won’t see it well. That’s why you have to compress your images, that way Google will see your website as a worthy and credible page to be raised to the top rankings.
4. Submit Image and Video Sitemaps
If you have an image or video content on your website, you may want to consider creating and submitting an image and video sitemap to Google via Search Console.
A sitemap is a blueprint for a website that can help search engines find, crawl, and index every page on your website.
Of course, nothing can guarantee that your website can rise in the first page rankings just by submitting a sitemap, but this is one of the best practices you can do to increase your website’s rank.
5. Leverage Visual Content as Backlink Opportunities
Creating high-quality, unique, and original visual content isn’t just great for your website – it’s also a great opportunity to get backlinks from other websites using your visual content for their pages.
Visual content such as videos, images, and infographics is the content that marketers love the most because this type of content is easy to share. This is a great opportunity and beneficial for you to increase your ranking in the Google search engine.
Best of all, you don’t have to worry about how you know who republished because Google Images offers a handy little search feature called Reverse Image Search that lets you search using images instead of words.
6. Focus on Website Mobile-Friendly
When developing your visual marketing strategy to boost your SEO ranking, it is necessary to consider using a mobile user experience. Apart from being able to access your page easily and quickly, it can also increase visitor satisfaction and make them stay longer on your page.
People often access websites through their smartphones nowadays. In May 2016, Google implemented a new algorithm that sees if your website is mobile-friendly and responsive to determine your ranking in search results.
This method becomes effective for visual marketing on image optimization for search engines. Google considers various variables when ranking web pages. Therefore, do various ways, one of which is to optimize your website’s SEO.
If you know how to optimize SEO with your visual marketing, this can be a very important asset in improving your ranking. Unfortunately, there are still many marketers who don’t know how to practice their website SEO with visual marketing.
By doing the 6 best practices above, you can increase your website’s ranking in search engines. So what are you waiting for? It’s time for you to start optimizing your website to reach the top search engine rankings.
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Email: [email protected]
LinkedIn: Andre Oentoro