Are you involved in extracting all the value from your data? If your answer is yes, you should necessarily focus on transforming data into insights. It will again effectively guide your Search Engine Optimization or SEO strategy. If you do not have a clear idea about how to do this, then you can opt for the assistance of a professional SEO management company, and they will guide you throughout the process.
In the case of SEO, you have access to a lot of data. But, if you are failing to turn all these data into insights and impactful SEO strategies, then you are missing out on a big thing. So, in this regard, your main goal should be to turn all the data into actionable strategies which have a measurable and clear impact.
When used appropriately, you can do many things with Google Analytics by combining it with Data Studio. It involves pulling data, turning it into insights, and utilizing those insights to retain, serve, and acquire customers.
So, we will mainly talk about the best ways in which you can transform your data into impactful and pertinent SEO techniques or strategies.
Selecting Relevant Keywords
With the aid of SEO data, you can work on selecting the relevant keywords which help to drive traffic to your webpage. It is vital to analyze the performance of SEO metrics in your SEO strategy.
Also, it would help if you focused on devising strategies that can help you select the relevant keywords for your business. As you carry out keyword research to boost SEO campaigns’ performance in Google SEO, you need to do so with the aid of SEO data. Conducting keyword research is an integral part of your SEO marketing strategy as it helps you get in touch with the relevant audience.
Your main goal should be to choose high-traffic pertinent keywords to drive more traffic to the webpage. One of the essential things to note in this aspect is that the keywords or search terms you use should effectively match users’ search queries. If you are having a hard time doing this, it would be best to take the help of a professional SEO consultant.
Emphasis On User Generated Content
You can again focus on user-generated content with the help of SEO insights. With SEO data, you can make informed decisions in your SEO strategy. This, in turn, will effectively enhance the performance of your SEO campaign. In this regard, the next thing you need to prioritize is the user-generated content. In this digital era, the users prefer to have videos to get the details of the business’s services or products.
So, your main goal should be to have content that effectively resonates with the user’s intent. You may consider having short text info, videos, etc. With the rapid evolution of the SEO marketing trends, you should consider incorporating these into the services or products you are inclined to provide.
You must include the eCommerce trends, SEO trends, PPC trends, etc., so that the user feels that the company is offering the services or products with the most updated marketing trends. It helps build brand awareness and helps you stay in touch with the users.
Boosting Online Traffic
Another important thing you can work on implementing in your SEO strategy and plan is to increase online traffic. Whether it is PPC advertising or SEO, your main goal should boost online traffic on the landing page.
It is because whenever you have a lot of users on your website, only you will be able to achieve your desired advertising or marketing goals. So, the more significant number of users you have on your website, the higher the chances for the visitor to take the intended action. With the help of SEO insights data, you would get a clear idea about which of the SEO KPIs requires to be optimized to enhance your SEO campaign’s overall performance.
These can be lead generation, organic sessions, page load times, etc. If you are looking forward to identifying the major areas required to be optimized, one of the best approaches would be performing a technical SEO audit.
So, it can be said that the SEO data helps boost the performance of Google SEO. On the other hand, SEO insights help you know what the visitors are searching on the webpage. You can make specific changes in your SEO plan based on this info.
Utilizing Backlink Data That Aids In Brand Building
Another important thing that you need to do is make use of backlinks, and it is regarded as a great approach that aids in brand building. Once you are done carrying out an SEO audit, the SEO data analytics will help you get a clear idea of the number of backlinks you are getting.
In this regard, your primary focus should be on determining the data. It will help you gain a detailed SEO insight into the best way to use this data for boosting tariffs on the website.
This SEO data offers you a clear idea of where you see the web traffic come from. To ascertain where the users reach your web page, you can prepare an attribution report in Google Analytics. As in the case of PPC ads, you are involved in running campaigns in your social media marketing strategy to boost the impression share, particularly on your landing page. Similarly, it would help if you had your site users from different online platforms.
The best part is that you can quickly identify these specific platforms by employing these SEO insights. And based on that, you can devise an SEO strategy and plan. Also, make sure whether you wish to continue receiving from these platforms or not.
With the help of this SEO data, you can devise a solid SEO marketing strategy and avoid receiving links from any blackhat sites. But, in case you are receiving links from relevant sites, you should focus on working on affiliate marketing to boost the number of backlinks to your webpage.
If you are looking forward to increasing your site traffic, you should necessarily build quality backlinks from pertinent sites. Also, it helps in building brand awareness as the users think that the site is trustworthy. It again increases the users’ trust, and you need to work on a solid SEO strategy for retaining the users to your services or products in the long run.
Ease Users Buying Journey
With the help of SEO data, you can easily prepare a roadmap for easing out the buying journey of the users. Usually, the SEO insights into the buying journey of the users would help increase the trust of the visitors. Whenever you work on enhancing the buying journey, the user’s interest is engaged with the services or products you are inclined to offer.
Some of the best ways to grab attention on the website involve optimizing images on the site, writing a unique content and including a call to action, etc. In the same way, you should focus on enhancing the user’s buying journey. The users of your site can be from varied online platforms, and you cannot make a separate buying journey for each user.
So, by utilizing these SEO insights into different SEO metrics, you would be able to take the required steps for boosting the average session duration on the site. To keep your user engaged, you should consider improving the page loading speed. Also, your primary focus should be on writing user-generated content in this aspect.
Monitoring The Right Metrics
If you fail to monitor the right SEO metrics, you will not be able to turn data into actionable insights. There are various SEO metrics which include the following:
- Keyword ranking
- Organic traffic
- Impressions
- User sessions
- Conversion rate
- Bounce rate
- Click-through rate
- Pages per session
- Average time per session
In this aspect, you should note that your data might not tell the entire story if you are not monitoring all of these SEO metrics. It will make it challenging for you to come up with actionable insights. Suppose you are only watching your impressions. The data may show that your images are increasing.
It means that more users view your site link in their search results. But, this metric fails to paint the complete picture, and it does not tell you how many people are considering clicking on your link whenever they view it in the search results.
Unless you closely look at other metrics like click-through rate or traffic, you may fail to realize that your campaign is not driving people back to your site. It is merely an example of why monitoring the proper metrics is essential for turning data into actionable insights.
Making Use Of Clear Visuals
How you see your data will tend to make a big difference in your capability to interpret it. For instance, it is not an easy task to interpret and analyze the raw data in a spreadsheet. However, it is incredibly easier to make sense of the data, which is displayed in a colorful table or chart with clear headings. So, it would help to focus on devoting the time to transforming your raw data into charts, graphs, and tables before you start analyzing.
In A Nutshell
Thus, the above-discussed ones are some of the best techniques you need to employ if you are looking forward to transforming data into insights and impactful SEO strategies. Hopefully, you have found this detailed guide to be informative. If you have any further doubts or concerns, all you need is to approach a reputed company that is inclined toward offering SEO services.
Author
Kathryn Martin is a Digital Marketing Manager at SEO Company Experts. She is passionate about her job and always loves to share content on SEO Content Marketing, PPC Services, Digital Marketing, and Branding & Online Marketing for All kind of Industry.