There are a lot of things you need to consider when you launch your website. Everything is important, from site to content development, and continuing to marketing strategy and SEO. When it comes to keyword research, this should be a priority topic for you as it will help you shape your content strategy. But, have you ever wondered how proficient you are in using keywords to promote your business? This article will tell you more about keyword research tools and how they can help you create engaging content for your readers.
Top 6 keyword research tools
This is an excellent tool especially when you are just beginning your keyword research journey and you want to learn as much as you can. First, it is very simple to use. You just have to type in your query and it will show you hundreds of keyword options. What is more, it will not only give you a lot of keyword suggestions, but it will also tell you more about the topic you are interested in. Ubersuggest is great when you want to analyze if a keyword is worth targeting. In addition, it will tell you what the competition is doing by showing you their ad copies.
2. Google’s Keyword Planner
This is a great free tool that brings a lot of benefits on the table. It is incredibly useful when you want to search for long keywords. It has become one of the most used tools thanks to its reliability. It takes the results directly from Google and surprises its users with highly accurate information. Even though it works best for paid advertising campaigns, this doesn’t mean that you cannot use it as a keyword research tool. You can enter the country, language, city, and the keyword and it return the search volume together with details on your competition.
3. SellerApp Keyword Research (For Amazon Marketplace Sellers)
To begin with we need to understand why a keyword is relevant. Well, identifying the right keyword is very important because you may have the best product on Amazon but you may not have the right keyword. This means that when a potential customer searches for that specific keyword your product may not even show up hampering a possible conversion. Amazon sellers must understand why it is important to aim at creating the right keyword patch by studying each competitor listing individually and using Reverse ASIN and Keyword Tool to achieve the same. As a seller, it is very critical to know the type of keywords that needs to be put and what we are ranking for. This is where SellerApp’s experienced copywriters come into play and make it a point to find those relevant, base, and long-tail keywords. SellerApp’s tool helps you achieve the required discoverability which has to match the specifications as per Amazon’s Keyword Research guidelines. It is important to get noticed by your customers and not just exist as a product on Amazon.
Even though at a first analysis Soovle seems similar to Ubersuggest, they are slightly different. For instance, Soovle uses auto-suggest features from various search engines like Google, Amazon, YouTube, Wikipedia, Yahoo, Answers, and Bing. Therefore, it is the best tool when you want to list and promote your products on Amazon or want to start vlogging on YouTube. It uses autocomplete suggestions from all the before-mentioned sources, making your life a lot easier.
When you use SEMRush it is enough to type your domain or topic you are interested in, and it will display incredible amounts of information. It gives you details on the keyword search volumes, which are the relating keywords, and shows you how the competition is using the selected keywords. In comparison to Google’s Keyword Planner, SEMRush doesn’t allow you to search for a group of keywords at the same time. On the other hand, it is an excellent tool if you want to project the eventual costs for a Pay-Per-Click campaign.
6. Moz’s Keyword Explorer
Moz’s tools are known for being among the best on the market. Therefore, the Keyword Explorer couldn’t fail the expectations. Many business owners consider it as their first option when they need a detailed keyword research. It is great if you want to discover new questions that you can use in your content development strategy. Moz Keyword Explorer is different from other keyword research tools because it can show you how qualitative are the keywords you are searching for.
This is another tool that can tell you more about your competition. In comparison to other keyword research tools that give you insights on the other companies, the research mechanism is different in the case of SpyFu. You can enter directly your competitors’ site and you will receive data on what keywords they are using and how strong they are. This is how you will get an important competitive advantage and consolidate your position by using their most profitable keywords.
In conclusion, keyword research can be extremely useful when you have the right tools to help you. Keywords will help you develop your content strategy and stay ahead of your competitors. Therefore, a tool that can show you what they are doing, and which are the most successful keywords is exactly what you need.