Marketing is one of the crucial elements for the successful, ongoing development and improvement of a business. Every business owner needs to invest their time, energy, and money into their marketing strategy. However, not everyone has the same budget and sometimes it feels impossible to market your business successfully without the much-needed funds. This especially goes for marketing for small business. It is true that you can’t hire a marketing expert on a shoestring budget, or pay thousands of dollars…
Why Personalized Content Should be a Part of Your Marketing
When you’re fighting for your piece of the cake on the market, there’s no room for hesitation, taking it slowly, or waiting for the perfect circumstances so as to take action. The truth is, everything around you is changing so fast that you’ve got to hop on board and join the game.
6 Smart Ways to Use Storytelling to Promote Your Brand
Storytelling branding is one of those essentials without which we can’t imagine modern business. Today, every company, whether it is big or small, tries to demonstrate what is a brand narrative all about. Some businesses craft great stories and make people addicted to their brands. Others – write poor stories, and scare potential buyers away. If you want to know how to write a brand story, just keep reading. In this article, you will find six outstanding product storytelling examples….
5 Solid Reasons Why Content Marketing Is Essential for Business Growth
Some business owners haven’t understood yet whether “content marketing” is just a buzzword or the real deal. However, according to statistics and expert opinions, the answer is obvious. Content marketing strategy is an essential tool of any successful company. If you want to get some proofs, this article is right for you. Here you can read about five reasons why it’s important to use content marketing for business growth. Drive organic traffic to your website Why do people visit websites?…
Top 5 Reasons Why Ecommerce Companies Should Use Social Media
Today, social media provides equal opportunities for both: big and small businesses. Everyone has equal chances to succeed in the market. Companies that use social media to boost their efforts accomplish higher goals than their competitors.
Reasons Why Localization Is Essential for Business Growth
Localization, otherwise known as l10n, is still one of those to make your business grow exponentially that still isn’t that famous among CEO’s. The main reason for it is that it’s demanding and at times costly, depending on your product. However, the results of a well-executed localization will help your company expand its influence on the market and significantly multiply its customers. Here is some valuable insight into why localization will most certainly improve the performance of any company looking…
Learn How to Make Your Content Interesting for Google
Have you ever wondered what it takes to create interesting content not only for your readers but also for Google? The internet is flooded with content from all over the world, trying to get the readers’ attention and become top ranked on search engines. Google follows different criteria in defining what an interesting article really means. For instance, the time spent by the readers on your page talks about your content’s quality. Keep reading this article and you will find…
7 Easy-To-Use Keyword Research Tools
There are a lot of things you need to consider when you launch your website. Everything is important, from site to content development, and continuing to marketing strategy and SEO. When it comes to keyword research, this should be a priority topic for you as it will help you shape your content strategy. But, have you ever wondered how proficient you are in using keywords to promote your business? This article will tell you more about keyword research tools and how…
This Is How You Overcome Guest Posting Hidden Obstacles
One of the biggest difficulties that appear in the life of a new blogger or business owner is making his brand more popular. There are many marketing strategies promising incredible results and increased visibility. However, not all of them manage to bring an organic reach. Guest posting is one of the most efficient methods if you want to increase your brand awareness. Why is guest posting so efficient? Apart from the increased traffic, this is a strategy that can also bring…
Actionable Content Marketing Stats You Should Know
Consumers’ average attention span is 8 seconds – 1 second less than a goldfish. 70% of consumers prefer getting to know a company via articles rather than ads. 57% — that’s how far the average B2B buyer is through the purchase decision before engaging a supplier sales rep. [Source] Inbound (content) marketing delivers 54% more leads into the marketing funnel than traditional outbound leads. [Source] Content marketing generates 3 times as many leads as traditional outbound marketing but costs 62% less. [Source] 60% of people are inspired to seek out a product…