6 Best Ways to Develop Your Signature Brand Identity

In this oversaturated online world, you can’t afford to be another faceless company in a sea of competitors. Well, you can, but you will struggle to get customers, you will definitely struggle to retain existing ones, and you will have absolutely zero leverage against companies that are entering the fray. In a nutshell, not having a unique brand identity is a slow and painful way to drive your business straight into the ground, and chances are that you won’t even…

10 Deadly Digital Marketing Mistakes and How to Avoid Them

Digital marketing is regularly evolving since reaching and engaging customers has become harder than ever these days. Yet, many businesses still make some fatal mistakes that hinder them from succeeding in their digital marketing campaigns. Let’s take a look at ten of them and see how you can avoid them.

How Brands Should be Approaching Sustainability in Experiential Marketing in 2020

With the Australian bush fires being linked to climate change and Greta Thunberg continuing to raise awareness on the environmental issues the world is facing consumer environmental awareness has never been higher. As a result, brands are increasingly facing pressure from consumers to adopt more sustainable practices.

Infographic: 10 Interesting Website Stats to Know in 2020

“It’s no illusion that if you want to have any remote chance of being successful online in 2020, you are going to need a website. Not just that, you are going to need a stand-out website that impresses its visitors upon arrival. User experience (UX) and web design play a massive role in determining how successful your online presence ultimately will be. There are many different factors to consider from the mobile experience, page speed and loading times, call to…

Does Refreshing Your Website Content Really Help With Your Rankings?

As a business owner or blogger, your site ranking is vital when it comes to how successful your website is. There are many ways in which a website can increase rankings on search engines, but a majority of these strategies are time-consuming and require a large amount of man-power, which if you are a small business or blogger, then this is something which you simply don’t have. 

6 Predictions for 2020 in SEO & Marketing

With the end of 2019, it’s time for us marketers to understand what worked, what didn’t, and how to spread our resources and energy as 2020 comes in. When you’re part of the digital realm, just relying on what worked without taking into consideration future trends and new ways of doing things is really a no-brainer, since you’ll be quickly left behind.