How’s your social media marketing doing? That’s right, businesses should have a presence in social networks. But it’s not enough to launch a Facebook community or ad campaign: you should also track their results. That’s when social media analytics steps in. In this guide, I’m explaining why social media analytics matter, as well as showing tools that can help you in efficiency tracking. Let’s get started.
In this day and age, people have very short attention spans. Research on attention span indicates that as of 2015 the average human attention span is as short as 8.25 seconds which is much shorter than that of the goldfish!
The widespread prevalence of COVID-19 has suspended businesses, confined people to their homes, and forced employees to work remotely until further notice. With no customers to visit stores, how are brands supposed to sustain themselves and look after their employees? The answer is social media.
There was a time when employers, and the rest of the world, looked down upon remote work or freelancing. But, times have changed, and remote work is the future. More and more businesses are leveraging remote work to lower operational costs and boost employee satisfaction. Different tech companies and other unique industries are appointing remote work opportunities to reduce turnover and improve work productivity.
Expanding your brand on social media can drive more footfalls in your business. More and more people today are joining different social media networks, and businesses should take advantage of it. No matter whether your business is small or big, a huge chunk of the audience is left out if you don’t establish your network over social media.
Coming up with a great content marketing strategy requires proper ideation, trials and errors, and optimization. For this, you need to thoroughly evaluate the performance of your content marketing efforts from time to time.
Mobile applications have brought the whole world under a single screen. There is an app for everything that you can think of. Feeling hungry after a long day work, cooking is the last thing that you would like to do, ‘Abra-ca-dabra’ you have food at your footsteps. If you can’t afford an educator, you can rely on trusted apps for all the knowledge. It’s that simple. Everything is available at fingertips with apps. Life today has become easier than ever…
Nowadays, with the advent of the internet, many businesses have taken it online for their marketing. This digitized form of marketing has reached more people than ever before. Today with more than 3.5 billion people who have access to the internet, it gives ground for the firms to make marketing strategies to appeal to the majority.
SMS Marketing has the highest engagement rate and it is still one of the most-loved marketing mediums. It is extremely effective for connecting with brands’ most loyal and active consumers who are looking to engage with the brand.
Checkout pages are where browsing customers convert into sales. Every eCommerce retailer needs to design its checkout page to be a convenient, quick and hassle-free experience for users. This is not an easy task for any eCommerce professional and it is a non-stop optimization process. In fact, even big brands make terrible mistakes in this, resulting in losing millions of revenue.