The Malware Situation: COVID-19 Edition

The introduction of consumer computers exposed online users to a new type of threat—a threat that could ruin someone’s life with just a few clicks. A threat many are exposed to on a daily basis. What threat? The threat of malware, of course! Malware, short for malicious software, comes in many forms, and cybercriminals have taken advantage of each: disrupting online services, holding users for ransom, and even destroying users’ devices.  What’s worse is that these malware attacks have only…

Common Misconceptions About Email Marketing

When people think of digital marketing nowadays, they think of social media or online ads but what they don’t know is that something as old as an email can still work to promote a product or service. According to a survey by Statista, there are 3.9 billion email users per day, so email is still one of your best options to not only market your product or service but to build your relationship with your customers.  These are the misconceptions…

How Online Scheduling Improves Lead Generation for B2B Companies

Most of us are familiar with B2C companies; that’s when a business markets its products or services to a consumer. But B2B involves transactions between businesses. You aren’t dealing with random leads in this case; you’re meeting with qualified professionals who have busy schedules and limited time. Generating leads is essential for the success of your business. After you take the time to research a prospect, schedule a sales call, and finally book a meeting, the last thing you want…

How to Get Paid on Instagram as an Influencer: 5 Collab Ideas With Brands

Social media influencers are quickly rising in numbers as more and more people discover how to get paid on Instagram.    Incomes vary for these influencers, but there are some baseline numbers that apply across the industry. For example, many large-scale influencers will make around $100 per 10,000 followers for each post. The exact cost can change depending on engagement rates and other factors.    Micro-influencers, who have less followers than macro-influencers, often charge around $300 per post.    Many…

5 SEO Tips to Power Your Instagram Account Growth

For online businesses, having a vibrant social media presence is essential even if they have high-quality websites. Among all the social media networks available to businesses, Instagram has emerged as a clear winner, with 25 million businesses active on it. It is so effective that, according to Instagram, around one-half of all the businesses present on Instagram don’t even bother with having a website to drive sales and engagement. Some practical tips on how to optimize your Instagram profile: Ensure…

7 Best Tools to Manage Your Marketing Team

Have you been worried about acquiring a tool to ease your task of managing your marketing team? As a marketing manager, you are saddled with a lot of responsibilities. This goes from managing your team to planning, executing, monitoring, and evaluating various marketing strategies. As technology expands, various tools and applications have evolved to ease your managing role, irrespective of the size or management style. In this article, we will talk about the best seven tools for the efficient management…

Brand Awareness with Audience Expansion

You can be offering exceptional services, products, or whatever; if you do not have a solid brand awareness strategy, you will only grow so much before running out of steam and your business progress is likely to be halted. Regardless of whether you are a start-up company or a renowned enterprise, you will not be able to progress in the industry if you consistently make the efforts for spreading the awareness of your brand. This spreading of awareness means to…

7 Reasons to Join Digital Marketing Course in 2020

The year 2020 will be remembered for various reasons, some not so cherishable, but the gigantic growth of the digital marketing industry is something that no expert can deny. The industry is in full swing and the domain is evolving like never before.  So why not become a digital marketer yourself by enrolling in a digital marketing course? A course that teaches you about online and social media marketing and has become very popular for churning out smarter and savvier…