Delete or Respond? The Customer Experience on Your Social Media Pages

When you see that a prospect or customer has posted on your social media page, is your first instinct to delete the comment or question, thinking one of these thoughts as you do? “I’m too busy to answer this.” “If they really want to contact us, they’ll call or email us.” “I don’t want other followers to see this (possibly negative) comment so I’ll just get rid of it and pretend it never happened.” As my kids would say when…