Content Analytics Tools: How to Measure the Power of Your Content

If you are involved in content creation and marketing, you need to keep track of how your content performs. No business can succeed without useful feedback on its performance. When it comes to online content of any kind, there are hundreds of tools you can use to measure the effectiveness of your marketing campaign.

Content marketing is a key pillar of online entrepreneurship. Apart from crafting compelling content, you also need to sell it to your consumers and measure how well it does.  Digital Marketing Institute in Delphi defines some of the KPIs you can use to do this.


How to Analyze Your Content

There are many ways of defining the power or effectiveness of a marketing campaign. Every content creator has a unique goal in mind and will be looking at different performance indicators to measure success. The various metrics of measuring the performance of your content include the following.

  • Size of the audience: this is one metric that matters to almost everybody. Whether you’re selling, blogging for subscribers, or simply sharing a passion. A bigger audience means better numbers.
  • Repeat visitors/loyalty: This is one of the best indicators that you are offering quality content. 
  • New visitors: These give you an idea of how successful your marketing campaigns are.
  • Bounce rate/time spent on page: The longer visitors stay on a page, the better the chance that they like what they see.
  • Pages viewed per visit/click-throughs: If a visitor keeps visiting more of your pages or clicking the links you have, it indicates greater interest.

Content analysis allows you to see your performance in these and many more performance indicators. You can then use a content audit tool to target specific audiences based on their interests. Some other key indicators include: 


Conversion

Almost all the content found online is geared towards getting people to do something, that is, to convert them. It could be subscribing to a newsletter, downloading an app, buying a product, paying for an upgraded service, or even just leaving a comment or engaging on social media.

Conversion rates are one of the most reliable indicators of how compelling your content is, and also one of the easiest to measure. Once you have converted your visitors and they have made contact, the next stage is lead conversion.

That means that you have to turn those contacts into paying customers. Online business is all about making money, and content performance will be measured on how much money it brings in.

Some other key indicators include: 

  • Size of the audience: this is one metric that matters to almost everybody. Whether you’re selling, blogging for subscribers, or simply sharing a passion. A bigger audience means better numbers.
  • Repeat visitors/loyalty: This is one of the best indicators that you are offering quality content. 
  • New visitors: These give you an idea of how successful your marketing campaigns are.
  • Bounce rate/time spent on page: The longer visitors stay on a page, the better the chance that they like what they see.
  • Pages viewed per visit/click-through: If a visitor keeps visiting more of your pages or clicking the links you have, it indicates greater interest.

Content analysis allows you to see your performance in these and many more performance indicators. You can then use a content audit tool to target specific audiences based on their interests. 


Best Content Analysis Tools

The trick to measuring the power of your marketing campaign lies in how precisely and effectively you can analyze these KPIs. Luckily, there are numerous content analysis tools for this. Here are some of the best ones you can use.

 

  • Google Analytics

 

Nothing beats Google Analytics or GA when it comes to Insights about how your content performs across multiple platforms. It gives detailed information based on the behavior of site visitors. This behavior can be site searches, length of time spent on a page, and more.

Moreover, it gives insightful information about site visitors, such as gender, age, general interests, and geographical location information. That way, you can target specific audiences with a custom marketing campaign. Best of all, GA is free and integrates easily with lots of other platforms.

 

  • SEMRush

 

SEMRush is a premium online visibility analysis tool that is trusted by thousands of top sites. It is perfect for critical tasks such as keyword research and analysis, organic keywords gaps research, website and domain analytics, as well as backlinks analytics and audits. 

SEMRush integrates it easily with other platforms and tools for a wholesome approach in optimum content selection and marketing. However, it is a paid application and starts at about $99 a month.

 

  • Clearscope

 

Clearscope is the ultimate tool for content creators to gauge the quality of their written work. It is relatively new and is already taking the industry by storm, thanks to its optimization and relevance analysis tool.

Clearscope is based on Google’s new LSI keywords ranking strategy. By analyzing existing top-ranking pages, Clearscope can then give suggestions on how to optimize your content further. However, it is also a paid application.

4. GetSocial

If you specialize in creating social media content, GetSocial is the tool to help you measure and track content sharing. For example, if you have sharing buttons on your page, you will want to know how well they perform. 

In any case, you need to have a social media content plan. Every online business needs to market itself through more informal channels like Facebook to widen their audience.

GetSocial has another powerful feature: it even tracks copy/paste shares. So, if customers don’t use the GetSocial share buttons, it will still show how the content moves around. This tool starts at free to about $9.99 per month, but in turn, you can get a very loyal subscriber base.

5. Rebrandly

Rebrandly is a unique tool that helps you shorten, brand, and track your URLs using a custom domain name. You may already know about TinyURL that shortens links, but Rebrandly takes it much higher. By having branded URLs, the links you share become more trustworthy and encourage more click-throughs.

Rebrandly is quite expensive but has otherwise managed to catch the attention of giants like Tesla, Oracle, the UN, Harvard, Lamborghini, among others. If you want your content to have the same authentic feel, Rebrandly is the tool to use.


Conclusion 

A wise businessman needs to have an ear on the ground and be responsive to market dynamics. Content analytics tools are the machinery that gives online content creators the ability to measure the power of their marketing campaign based on a set of KPIs.

The ultimate goal of online content creation is to make money. Using these tools will help you reach that goal more effectively. How do you measure the power of your content? We’re curious to know. We would love it if you dropped us a comment below.


Thomas is a high-tech entrepreneur and an online business coach for everyone who wants to accomplish their goals. He is writing for the most credible sources and keeps a blog touching upon the acutest topics in business and finance. Thomas truly believes that any business needs constant development — and that, first of all, implies management. His main focus is developing a design for online slots

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