Effective marketing can persuade us into buying anything and everything. From sugary snacks to perfume. We’ve all fallen victim to a great spot of marketing – which is why you should brand your survey.
At the end of the day, branding really does matter. When a customer trusts a brand, they will continually shop with you over your competitors. Similarly, branding your survey will give customers more of a reason to complete it.
Below are our surefire ways to customize your survey, allowing it to upkeep your brand and portray your message.
Think about your brand
Well, in order to brand your survey, you have to know precisely what this entails. For this, you should have your logo, fonts and brand colors ready. Basically, the design elements that you have for your company should go into your survey.
When done correctly, your survey design should communicate to the user your brand, but also keep them engaged. It’s a win-win situation; you advertise your brand, and the customer will be more likely to fill out all of the questions.
You’ll more than likely already have a logo and brand colors to match – incorporating them into your survey is possibly one of the easiest and most effective ways to brand your survey.
Make the questions easy
If you want people to flick through your survey, and complete it all – make your questions easy to understand, and easy to read.
You might be wondering how this relates to your brand? Well, wording your questions in the right way will give you a better chance to get the results that you want, and allow your brand to shine through.
Your questions should relate to your company, have precise meanings, avoid double-barrelled questions, and avoid having too many options. Also, when writing your questions thinking about your target audience – just like you consider them with your branding.
Will they understand this? Is this relevant to them? Are you making them recall too much? Put yourself in their shoes, and consider how your brand looks through your questions.
Similarly, make sure your questions align with your brand’s views. If your brand emphasizes the importance of recycling, don’t ask a question that actively goes against that. It just won’t make sense – even if you put it in there for research purposes.
Consider the tone of voice
Carrying on from the previous point, it’s essential that you let your brand’s voice shine through your survey. Every brand has one.
Some have a more formal voice, while others are quite colloquial. Allow this to shine through your questions.
It makes very little sense to write super conventional, formal questions when your brand doesn’t really stand for that. Your tone of voice is one of those components, which genuinely does communicate your brand in such a unique way. Don’t ignore the importance of the tone of voice, and keep it the same on every channel.
Don’t forget about mobiles
Many brands make the mistake of focusing so much of their attention on the PC design. This is completely fine, but don’t forget about mobile devices.
Making sure that your survey looks just as fabulous on a mobile device is so important – a lot of users will complete your survey on a phone or tablet. So, make your brand shine through and remember all the design elements.
It’s also worth noting that mobile users will be much more distracted; and so an unresponsive, slow or tedious survey will be clicked off in seconds. You need to grab their attention and make a big impression.
Customize your theme
The best way that you can make your survey engaging, and attractive is by creating a custom theme.
For example, add a background color or image, make your layout enjoyable and add all your brand elements creatively. As a business, you’ll be well aware of how important it is to keep customers on a site, rather than them just entering.
You might want to also consider creating a custom theme – meaning the same one for every single survey that you do. This way, your users will identify you as the creator, which could increase the completion rates of the survey.
Don’t worry, a custom survey can be used with different questions. It’s just the design that stays the same.
Change the URL
It’s something that often gets missed – the URL. For sharing and searching purposes, it might be worth creating a custom URL to your survey.
For branding purposes, this will showcase, right from the start, that you are the company behind the survey. This puts the brand right into your customer’s hands and introduces you right from the start.
A custom URL just makes it look more relevant.
Redirect your respondents
One last thing that you can do is redirect the users to your own website. You can do this automatically, or add a link right at the end (make it an attractive, appealing one).
This little finishing touch gives the respondents a chance to actively keep interacting with your brand.
A great way to do this is by showing a unique, exclusive offer, a new product or anything else that you think might appeal to them. In fact, many brands lure customers into completing a survey with a special offer waiting for them at the end.
Now that you have all the ideas, it’s time to start creating your branded survey.
Surveys are a great way to get information about your user, gather market research and gain new traffic to your brand. Don’t miss out on a really fantastic marketing opportunity and take the simple steps to brand your surveys.
Do you have any other ideas on how to customize your survey to suit your brand? Let me know.
About the Author
Diana Nadim is a writer and editor who has a Master degree in Marketing. She combines her passion for writing with her interest in research and creates thought-provoking content in various fields.