Lead generation is every business’s prime objective. But do you know that more than 60% of marketers have a hard time getting leads? (Source: HubSpot’s annual ‘State of Inbound’ report).
The abundance of information and increasing competition at the same time are the main reasons companies face challenges in reaching and engaging with potential customers.
In this blog, we will share with you 7 proven hacks that will help you speed up your lead generation efforts and qualify leads that convert.
Let’s dive in.
Lead generation quizzes
Primarily used for fun, quizzes have become every marketer’s newfound love for lead generation.
When you give your audience an interactive way to engage, they become willing to share their contact details, including name, email address, and other information about themselves.
If they like the experience, they share the quizzes and quiz results on social media, which significantly expands your brand reach.
In any quiz, specifically, lead generation quiz, content is the hero, and background is the storyline. Pay immense attention to both.
Build Relationships on Social Media
Social media is one place where people are spending most time today. They are viewing brands and judging them based on their profile picture, brand messaging, and header image.
If you want to get more leads, you have no to optimize your social media profile now. Create and share engaging stories with prospects on social media. However, the efforts shouldn’t stop here.
Engage with prospects who show interest in your product or service. Start with answering the key questions for business, technology to demonstrate expertise. Build targeted prospects list. Nurture long-term relationships.
Learn about the best time to post on Instagram, Facebook, Linkedin, and other social media platforms not to let prospects miss any update from you.
Imagine a customer is scrolling through your website. They view the product page, watch a demo video, check some information and then try to leave.
You surely wouldn’t want to miss this opportunity to hold them back.
How about showing an exit popup offering a “40% discount on the immediate purchase” the moment they decide to click away and leave your website.
Exit popups let you capture leads with targeted offers. They work with a mouse-tracking technology that monitors the cursor movement of the web page visitor.
When the visitor is about to hit the exit option, a popup appears, luring the user with an exciting offer. No doubt, most of the visitors might wish to stay.
A webinar, also known as a web event, online seminar, is a virtual event hosted for an online audience spread worldwide. You can call it a video lecture or workshop.
The hosting company/organization shares ideas, knowledge, and other updates via PowerPoint presentations, web pages, videos, etc.
Webinars are a great way to generate sales-quality leads. But, not many brands dare to host webinars, giving your business a golden opportunity.
When you host a webinar, it positions you as an authority or expert, making you stand out in the crowd. A useful and informative webinar establishes trust and credibility.
To attend a webinar, attendees will provide information like name, email address, and other essential details on the webinar’s registration page, making it a win-win situation for all.
Focus on Video Content
Videos can be a great addition to your lead generation campaigns. They are entertaining and less thought-consuming.
When used to their full potential, videos can help your business connect with a larger audience. They let the prospect see who you truly are and gain confidence in your brand.
You can create videos for:
- Social media updates
- Share behind the scenes
- Reveal new product or service
- Introducing your team to the customers
- Create testimonials
- Share your brand’s story
Videos can significantly influence the buying decisions of prospects and generate impressive great ROI. But, before you create videos that generate leads, boosts sales, and increase revenue, it is imperative to ask yourself a few questions:
- Who is our target audience?
- What kind of experience as a brand would we like to offer?
- What will be the creative concept behind our video campaign?
- What type of information will improve customer engagement and conversion rate?
- How will I measure the results and ROI?
Use Case Studies
When trying to generate leads, companies can get so caught up in blog posts, reviews, ebooks, and whitepapers that they can overlook the power of case studies.
A case study is a brief description of the experiences, problems of various users, and how your company’s product or services provided or became a solution.
Case studies can narrate your success tale in the most authentic way. Many targeted buyers find such scenarios relatable and get convinced of the product’s relevant application.
When crafting a useful case study that can become a catalyst in your lead generation efforts, work on creating a compelling story with an emotional edge that gives new insights about your business.
Email Drip Campaigns
Emails are the most common choice of B2B lead generation. The task of emails doesn’t end with lead capture and include lead nurturing for ultimate sales conversion.
An effective email drip campaign requires you to regularly send out emails to keep the audience engaged and lead them through the sales funnel. Some examples of emails are:
- A thank you/welcome email when a lead signs up for your email list, subscribes to a service, register for your webinar, buys a product, etc.
- Emails containing content relevant to the subscriber, including articles, blog posts, etc.
- Emails sharing unique insights about your company, incentives, discounts, and promotional offers.
To generate more email leads, make sure you automate the email campaigns. Automation will save you from the hassle of writing tons of emails and send them at preferred times to specific lead segments.
Bonus trick: Stay active on Q & A platforms and look for the most trending business questions and answers to learn from experts and share your knowledge to build an online reputation, increase engagement and tell the customers all they need to know.
As you may have understood by now, there is no single way to generate leads. You can be as creative as you can with your practices. All you need to do is address the various touchpoints of the customer journey, have a reliable system to track your metrics and keep testing your approaches.
Samuel Alfie is a blogger at ProProfs Discuss, the #1 Q&A website with millions of wisdom seekers collaborating to ask questions and get the best answers. He loves reading and writing about a variety of topics including technology, business, e-commerce, science, philosophy, Pop culture, digital media, and more. With a knack for writing, enthusiasm for research and an editorial mindset, he loves creating content that resonates with the audience.