Today, many business enterprises are shifting from legacy systems to modern CRM solutions rapidly. One of the major concerns that decision-makers and CEOs think before switching is whether an automated solution is beneficial to their organization.
The customer relationship management system is one of the most significant business platforms that an organization is ever going to leverage. With a robust system, an organization can establish good relationships, obtain more clients, and provide excellent customer service, and in turn, ensure greater revenue.
But, with this technology-dependent environment demands, organizations scale at a quicker pace than before while ensuring privacy and security are simultaneously up to date. When a client makes an online payment, there are many API calls that are made in the easiest scenarios. Hence, keeping that in mind, here we present a few reasons to consider a cloud-based CRM platform as the preferred option.
Easy to Deploy
Investing in new marketing technology can be a drawn-out procedure of weighing the different pros and cons of multiple solutions, meticulously making a business case, fetching all the relevant parties on board, and later getting the seal of approval from higher management. After all this, you want to keep running with the new piece of a solution as fast as possible, particularly if it will provide you the edge over your competition.
Cloud-based CRM solutions are quick and easy to deploy, even for large organizations. There is no need to interrupt your already existing infrastructure or spend time implementing complicated hardware, all you require is internet connection and login, or in some cases an app.
Providing proper training on the new system is time-consuming, but cloud-based solutions tend to prioritize accessibility and ease of use, as they are designed for businesses to install out-of-the-box and acclimatize to particular requirements. Also, you will save time with fast and painless installation.
The Capability of Data Integration from Other Sources
Automated CRM solutions are extremely useful in their capability to integrate details from other sources, whether it is client information on other systems or conversations and activity on a social media platform.
Many business enterprises might want to integrate client service details into their solution to avoid gaps in understanding while handling a customer across various touch points. Another enterprise might find it important to integrate their ERP data that encompasses daily business activities such as managing projects within the solution.
With these various kinds of marketing technology evolving switching to the cloud, it is possible to leverage dedicated cloud integration tools to make them share data, enabling CRM to benefit from details across the organization.
Social CRM refers to the integration of social media channels into the solution, enabling a business to create relationships with their clients on whatever channels they are present on. Many available social CRM solutions are automated, and while it is not a need, real-time upgrades, and round-the-clock functionality of CRM marry up properly with social media.
On-premise CRM solutions come with many related expenses. There is an initial cost of software and hardware along with ongoing expenses of upgrades and maintenance, which is also known as hidden expenses- all of them can be tricky for small business enterprises to afford.
It makes a cloud CRM the best option for businesses without a huge onsite IT department with a little budget or with limited resources.
The primary expense related to the CRM system is a subscription cost that is paid every month. Many subscriptions differ in their cost depending on how many users require accessing the solution, but some vendors will charge a flat rate. Cloud CRM providers will take care of the maintenance and upgrades to the solution that saves organizations from having to pay those related expenses.
Access Anywhere and Anytime
Online CRM solutions like SutiCRM can be accessed anytime and from anywhere and by using any smart device. We must be thankful that the server is based not in a particular location or office but in the cloud. It makes them more compatible with the modern ways of working where a lot of work is performed on the move.
It also signifies that international departments based in various locations and different time zones can access the solution whenever they need to. All the data is centrally stored and will upgrade in real-time to reflect the recent changes.
Enhanced Analytical Reporting
Inappropriate data shouldn’t be the reason behind not being successful. With robust CRM software, these solutions store information in a single place that leads to enhanced analysis. By easily integrating with multiple plugins or tools, you can generate automatic reports in order to maximize time.
Personalize dashboard views to locate information required, like sales objectives, client information, and performance reports to reach out to untapped opportunities. With good reporting data, you can make effective and resourceful decisions to harvest rewards in consumer loyalty and long-run profitability.
Automate Daily Tasks
Completing a sale is not as simple as getting a client to agree to commit. Along with surface details of a sale, there are multiple smaller tasks that should be completed to function appropriately. Forms must be filled out, and reports sent, legal problems need to get addressed, and more. These things are time-consuming but are considered a crucial aspect of the sales process.
Modern CRM solutions are specifically designed to take the burden of many of these tasks off your shoulders of staff. We must be thankful for automation. It signifies that executives can focus more of their efforts towards closing leads and solving client pain points, while the automated software takes care of the details.
Organize Your Contact Data
CRM solutions enable your team to monitor each contact easily. Sales representatives can view if a contact visited your website, downloaded content, or spoke with some other team members of your sales department.
Moreover, salespeople can log notes from calls or email interactions with prospects and contacts. All this information is easily searchable within the CRM system.
Automated CRM enables staff from various teams to handle customer relationships easily in a centralized location. Teammates on the run can leverage their smart devices to access the solution. Employees working from home do not have to postpone following up on a critical prospect unless they are back in the workplace.
Emma James is a freelance content writer at SutiCRM, who frequently blogs on Business, Marketing, Sales, ERP and SaaS trends.