Some business owners haven’t understood yet whether “content marketing” is just a buzzword or the real deal. However, according to statistics and expert opinions, the answer is obvious. Content marketing strategy is an essential tool of any successful company.
If you want to get some proofs, this article is right for you. Here you can read about five reasons why it’s important to use content marketing for business growth.
Drive organic traffic to your website
Why do people visit websites? They want to find specific information relevant to their query. And if there is no informative content on your site, it means you have nothing to offer to your target audience.
Your website is worth nothing without content. If your site has a stylish design but has no textual content, it will never get to the top of the Google search results page.
If you want to drive organic traffic to your website, you should publish high-quality content on a regular basis. According to statistics, you will significantly boost your efforts if you post at least four articles per week.
Influence the buying decision
Modern customers are getting more well-informed, so it’s getting more challenging to influence their buying decisions. Buyers have access literally to any information. Before making a purchase, they compare prices, read articles, and analyze product reviews.
And if you want to grow your business, you should craft an outstanding content marketing strategy. You should produce textual and visual content, which will present your company in the most favorable light. If you make your content widely available online, you will convince your customers that your brand and your product are worth their trust.
Help customers to make the right choices
Competition in the market is fierce, and you should not only attract new clients but also retain the existing ones. If you want your customers to come back, you should help them to make the right buying decisions. You should provide them with useful information so they will choose the product, which perfectly meets their needs.
Don’t try to convince every customer that he or she should buy the most expensive product in the range. It’s highly likely that the customer will be disappointed with the purchase and never buy your products again.
If you want to satisfy your buyers, you should provide them with adequate, relevant content. You should write “how to” guides, shoot video reviews, share testimonials. Your task is to make your content 100% useful.
Raise brand awareness
One of the greatest benefits of content marketing is its positive influence on brand awareness. Naturally, the more people will know your brand, the higher sales your company will achieve.
The rule of the game is simple: if you want to raise brand awareness, you should grow your online presence. To complete this task, you should publish lots of content on your site, blog, social media, and other platforms.
The trick is that the more often people see your branded content online, the higher the chances that they will buy your product. This is how the human brain works: it makes people to avoid uncertainty and to choose the items, which seem to be familiar.
In other words, if information about your company is available at every niche blog, and on every social media platform, it will help you to succeed. Unconsciously, shoppers will tend to believe that your brand is reliable, even though they have never tried your products before.
Interact with customers
When you share content online, you get an opportunity to communicate and interact with your target audience. Users can comment on your articles, ask you questions, like and share your social media posts.
In this way, you can collect feedback and provide your customers with the attention they look for. In fact, every customer wants to believe that he is a special client for a company.
So you should design an adequate content marketing campaign, which will prove that you value your buyers. Keep in mind that it’s crucially important to thank your customers for their loyalty.
Tips from social media marketing expert
Do you want to know how to create a content marketing strategy that works? Here are a few tips for you:
- Learn more about your target audience and its preferences
- Produce 100% unique textual content
- Optimize your content for search engines
- Create visuals: photos, videos, graphs, infographics, memes, etc.
- Be active on social media, publish updates daily
- Reply to all comments and questions
- Watch the industry and marketing trends and keep your content strategy up-to-date
Wrapping it up
Content marketing is an essential tool for business growth, and that’s a fact. If you haven’t created your content marketing strategy yet, it’s time to fix this big mistake.
Your target audience expects to get informative, relevant, and valuable content. So don’t disappoint your potential buyers. Start crafting your strategy today, and implement it tomorrow.
Author bio: Estelle Liotard is a seasoned content writer and a blogger, with years of experience in different fields of marketing.