The year 2020 will be remembered for various reasons, some not so cherishable, but the gigantic growth of the digital marketing industry is something that no expert can deny. The industry is in full swing and the domain is evolving like never before.
So why not become a digital marketer yourself by enrolling in a digital marketing course? A course that teaches you about online and social media marketing and has become very popular for churning out smarter and savvier digital marketers.
These courses can be delivered through online or classroom modes, and the choice entirely depends upon your preferences and workload.
As digital marketing continues to change the dynamics of businesses drastically, more so amid COVID-19 and subsequent lockdowns, the reasons to join the course are manifold. Here, we shed some light on the most relevant reasons to become a digital marketer in 2020:
Vast Career Prospects and Opportunities
With the boom in the digital marketing industry, the demand for digital marketers is growing every hour, as all the businesses shift their marketing activities online. According to the surveys conducted by different forums, the digital marketing industry has generated a major share of jobs in the employment sector in the last six months and continues to do so. As per some of the leading job portals in India, there will be 60-65 lacs digital jobs by 2025. A report by Emarketer suggests that Digital media will account for 45.3% of investments by the end of 2020.
The vast and varied career opportunities are one of the major reasons why professionals are taking up this course. According to Payscale.com, a digital marketing manager is paid an average salary of 5-6 lacs p.a., as of 2019. Better qualified professionals with experience earn anywhere between 15-25 lacs p.a.
There are jobs for them in almost every imaginable industry, and this job can be for:
- Digital marketing managers
- SEO managers
- SEM/ PPC experts
- Social media managers
- Affiliate marketing managers
- Content marketers
- Web Designers
- Copywriters and editors
- Video/audio production
Rate of Change in the Digital Marketing Industry
No other industry is more dynamic than digital marketing. Not only the technology and the speed of interaction keeps evolving, but digital marketers also must keep on devising new strategies to stay ahead of the curve. They employ SEO techniques to improve their visibility on Google and other major search engines, and keep optimizing their presence on social media to ensure that their messages are well-drafted and in sync with audience requirements. They need to match the pace with emerging trends
With 2020 generating so much buzz on social media, you need to equip yourself with the right digital marketing skills and certificates to join the bandwagon and find your own ground.
India recorded a 100% increase in online sales, which was 120 million in 2018, and is expected to reach 200 million by 2025, as we toil through the COVID-19 era and the future is now digital. From groceries and sanitizers to clothes and electronics, the need to physically visit a store is almost done with.
Traditional marketing methods have been replaced by digital ones, which are evolving at a rapid pace. This massive shift in the markets caused by the influx of online shoppers would compel the brands to build their presence and market their products online. Thus, the current scenario will mean a tripled surge for digital marketers, in terms of demand and jobs. So, a digital marketing course is a correct investment for a successful career path in an ever-expanding industry.
Demand Supply Ratio
Given the ever-changing and ever-evolving nature of the digital medium and industry, it’s obvious that academic institutions cannot take care of digital marketing skill-building requirements that serve as lifesavers to professionals. Therefore, an ever-increasing gap has been created between the demand and supply of skilled digital marketing professionals for entry-level positions in various industries. Due to low entry-level barriers, internet-based startups are exploding globally. So, there is additional pressure to produce a trained digital marketing workforce, and the courses are being designed keeping in mind the current scenario.
Structured Learning Approach
Advanced digital marketing courses in PPC, SEO, Content Marketing, and Social Media provides the candidate with in-depth knowledge in every field of this domain in a logical and organized manner.
As a candidate gears up to enter this highly dynamic industry, understanding the structure of the learning is very crucial for him/her. While undergoing such programs, they get opportunities to clarify their doubts and develop skills necessary to succeed in the workplace, taught by industry experts.
As 2020 is the year for smart and tech-savvy digital marketers, taking up the course will ensure that you stay updated with the latest digital marketing tools and techniques besides reaping the benefits of interacting and collaborating with experts and peers.
Certification is Important
Aspiring digital marketers come from diverse backgrounds with or without any knowledge or experience in marketing. So digital marketing courses are designed to make them familiar with the basic concepts before they proceed to learn more advanced techniques and strategies.
Earlier, digital marketing was not a part of any university curriculum and most of the digital marketers didn’t even possess proper digital marketing certifications. So, in the absence of tailor-made programs, these professionals had to rely on their skills and talent as well as information available on websites. But this involved a significant amount of risk and thus arose the necessity for the need of formal digital marketing education. Thus, special online training courses and certification programs were introduced. These courses are beneficial for both freshers and professionals.
Start Your Own Business
By gaining proficiency in the use of various online tools and techniques of digital marketing, you can even start your own business or promote your existing business. You can create your own website, develop new products, and sell them to your targeted market. You can reduce the cost of your promotion, identify the right audience for your products, and measure your profits better with the help of in-depth knowledge in digital marketing.
So needless to say, 2020 has been the year of digital marketing and the trend is here to stay. It’s high time to join a digital marketing course if you are gearing up for the digital world. Today, the most in-demand skills are content creation and social media strategy, and it comes as great news for professionals associated with both the creative and technical aspects of the business. Bigger budgets for running business operations, bigger profit margins, better pay, and lucrative career opportunities are only a few benefits that digital marketing professionals can look forward to this year and beyond.
Still, thinking? It’s time to act, as the digital marketing industry is bursting at the seams.
Sudha Agarwal, a fashion designer by profession and trying to be a writer by passion. She believes that of course, there are a lot of imperfections in this world and the job and skill of a writer therein lies in creating a perfect piece of writing by weaving those imperfections. She strives for that and it gives contentment to her soul.