Do you think you could revolutionize the industry if you made a great SaaS product? Well, to execute your SaaS launch plan properly, you first need to make sure that you have a viable market.
Taking your product from the pre-launch phase to the actual launch day requires team effort between major stockholders, including the product development and marketing team.
Here the nine key steps to a successful product launch that can help turn your idea into action:
Run thorough product tests
One of the best ways to impress your target audience is to create a solid version of your product.
There are several ways you can do this. First, you need to thoroughly test your product with your team, tying loose ends along the way.
Next, you need to release it to users that are quite similar to your target audience. Invite people who might actually find your product useful, and let them give their honest feedback.
Try to avoid anyone who has emotional connections to you, such as friends and family. Doing so will help you obtain unbiased feedback, which helps you refine your product.
Set a launch date
One of the most important parts of your SaaS product launch plan is setting a launch date.
Make sure that it’s realistic enough because it will be used to generate more buzz and create enough funding.
As you gradually develop the very first version of your SaaS product, you’ll be able to continue building a strong list of early adopters and funding.
Offer a lifetime deal to early adopters
As you continue to expand your SaaS offering, you also need to increase your product’s value so you can increase your rates.
Develop a high-quality service and offer it cheap for early adapters. This creates a feeling of FOMO (Fear of Missing Out) leading to a wave of new sign-ups, spreading positive word-of-mouth, as well as unexpected profit or gain that helps bridge the development gap.
You could also create a minimum viable product. This builds a minimal version of your product, paving the way for early adopters to invest and receive the basic version of the service you provide.
Not only does this create interest in your SaaS product, but it also lets you raise money later on that gives you flexible resources.
Create a Press Release
Although a press release is hardly exciting, writing one will help your team understand why you’re launching in the first place. This is also a great opportunity to educate them about your SaaS product’s unique value proposition.
Ideally, your press release should contain all the positive benefits of using your product.
After you have generated enough buzz about your product and early adopters are enjoying the core features of your SaaS product, it’s time to launch.
Make sure that you have the launch date of the product specified. That way when your SaaS product does go live, you could easily influence those who are anticipating your product launch.
Leverage email marketing
Email is one of the most personal ways of reaching your target market, letting you personalize every message. After all, most people would check their inboxes at least 3 to 4 times a day.
So, it’s high time that you start building your email list before fully launching. Set a goal to gather email addresses through several sources, instead of relying on a single source of traffic.
Build a blog
Make sure that your website has a blog. Blogging is excellent if you want to boost awareness and establish yourself in the industry as a reputable SaaS provider.
You could also use it as a platform to share your opinion and ideas with an array of audiences, including people in your social network.
Moreover, you could use it to address your audience’s pain points and provide them with viable solutions through your content. You could then share these blog posts on social media channels, forums, groups, syndication sites, and many others.
You could even enjoy the benefits of SEO with the help of your content.
Create a feedback mechanism
When launching a product, you’d probably encounter a few bugs and miss out on a few key features as well.
The key here is to build a communication mechanism that not only lets users send feedback, but lets you aggregate, analyze, and quickly act upon it. It’s also crucial that you show your contact email on every page of your site.
You could also pin a post or a tweet on your social media platforms which urges people to send questions or feedback via email instead of posting them on social media.
If you have enough resources, then you could use tools like User Voice or Qualaroo. This makes sure that you receive all questions, feedback, and complaints in a single place, making it easier to manage.
Keep track of analytics
Launching your SaaS product is useless if you can’t measure, analyze, and improve its performance.
Fortunately, Google provides two excellent free tools that would make your life a lot easier. The first one is Google Analytics that lets you analyze website traffic and understand user behavior.
The second is Google Tag Manager, which simplifies both the marketer’s and developer’s lives. Once placing the GTM tag on your site, marketers could either add or delete a piece of marketing code like Facebook Pixel and Hotjar Analytics on their own without having to distract developers.
Once you track the right metrics, it’s easier to know what to improve and see if your efforts are making progress. It’s also easier for you to set growth objectives, and regularly monitor your progress.
The promise of a highly predictable and recurring revenue is what attracts most people to SaaS. But still, the usual struggles that this business model faces can be a bit discouraging, even upsetting at times.
That’s why it’s crucial to be aware of these struggles, and be better prepared to face possible obstacles that might come along the way.
By following this SaaS product launch plan, you’re more positive that your SaaS product launch will turn out to be a massive success.
Kevin Urrutia is the founder of Voy Media, a SaaS Marketing Agency based in New York. He helps people promote their SaaS business by creating digital marketing, demand and lead generation, content, and web design and strategies.