“I would make education a pleasant thing both to the teacher and the scholar. This discipline, which we allow to be the end of life, should not be one thing in the schoolroom, and another in the street. We should … Continue reading
The new consumer — sometimes called “Generation C” — is: Connected Communicative Content-Centric Computerized Community-oriented Always clicking In control Today’s consumers have fundamentally changed their relationship with media and technology…and with brands. They don’t want to be talked at, instead … Continue reading
“A successful book is not made of what is in it, but what is left out of it.” So said Mark Twain, one of my favorite writers. His point was that although brevity and concision are much harder to achieve … Continue reading
When you see that a prospect or customer has posted on your social media page, is your first instinct to delete the comment or question, thinking one of these thoughts as you do? “I’m too busy to answer this.” “If … Continue reading
Amish Mafia. I admit the title sucked me in. I’m not normally a seeker of sensationalism, and I have happy memories of a childhood trip to what my Dad called “Pennsylvania Dutch country”. It seemed like a peaceful, crime-free place. … Continue reading
In a former role at a start-up, I worked closely with the Sales team, feeding them leads we generated from our marketing efforts. Up close, I got to see the anxiety over cold calls, the agony of rejection, but also … Continue reading
If you’re reading this, you or your business most likely have profiles across multiple social media platforms like Twitter, YouTube, Facebook, Google+, or Instagram. Here are two examples of what I mean by “social profiles”: Disney’s Twitter and Facebook profiles. Social … Continue reading
My 11-year old twins and a friend came into the office the other day, after hours. Whenever they can, they love to “play office”, which involves things like writing any and all thoughts on the whiteboard wall, making Powerpoints crammed … Continue reading