7 Tips to Write Great Content for Backlinks

To understand the type of content that helps create quality backlinks, you need to get a gist of what a backlink is. Backlinks are also known as incoming links or one-way links. They are the links that a website puts in their content, redirecting visitors to other web pages. These backlinks are a ‘vote’ in favor of your content and website. Almost every major search engine considers these votes a sign of online authority and trustworthiness and ranks websites accordingly….

7 Content Formats B2B Brands Can’t Ignore

Technology is rapidly changing the way businesses work, and the B2B industry is no exception. Market leaders are constantly finding new ways to communicate and engage with their customers.  Historically, companies in the B2B space who have succeeded in marketing have been quick to adapt to new methods as part of their strategy to engage new customers. And nothing over the past few years has been as big as content marketing.

How to Save Time on Content Marketing in 2020

Content Marketing is one of the well-known and cost-effective promoting systems offered; however, that doesn’t imply it is modest. Thankfully, you will find the time and money-saving tricks that you can apply to reduce your costs without sacrificing your campaign’s caliber. You will not find too many people talking about them — either since they do not wish to share their secrets, or since they could be exploited and implemented the drastically wrong way.

Why Content is Important in Digital Marketing?

Nowadays, with the advent of the internet, many businesses have taken it online for their marketing. This digitized form of marketing has reached more people than ever before. Today with more than 3.5 billion people who have access to the internet, it gives ground for the firms to make marketing strategies to appeal to the majority. 

5 Ways of Doing Content Marketing Using Pinterest

Pinterest is an image-driven social media platform that has witnessed rising popularity in the past few years. It was originally ad-free but recently got monetized. With users now topping around 110 million, there is no better time to learn how to reach customers with Pinterest’s organic or paid posts. 

Common Instagram Engagement Rate Issues And How to Overcome Them

Instagram engagement rate is an essential metric for any business to track. Your Instagram engagement rate is a number that gauges how much engagement (such as likes and comments) you’re getting on Instagram — in other words, how much your followers are interacting with the content you post.

5 Content Marketing Trends For 2020 You Shouldn’t Miss

As you know, content marketing is a vital part of any organization’s marketing strategy. High-quality content marketing will be a powerful tool to boost sales and keep up with your competition.  Today, companies use different types of content such as infographics, blogs, videos, whitepapers, newsletters, podcasts, … through various media to create brand awareness. However, it’s not easy to determine the right style of content marketing to use for marketing campaigns. 

10 Content Marketing Gaffes to Avoid in 2020

Everybody seems to be jumping onto the content marketing bandwagon these days. Whether it is to generate business leads, reach out to target audience, or thought leadership, content marketing seems to be the buzzword. But, is it as easy as it seems? Not really, it is a different ball game altogether.

6 Predictions for 2020 in SEO & Marketing

With the end of 2019, it’s time for us marketers to understand what worked, what didn’t, and how to spread our resources and energy as 2020 comes in. When you’re part of the digital realm, just relying on what worked without taking into consideration future trends and new ways of doing things is really a no-brainer, since you’ll be quickly left behind.

4 Examples of Effective Content Strategies for Small Businesses

It is becoming increasingly tough to stand out among emerging businesses and startups offering practically similar products. In a well-saturated business landscape, how does one get noticed? Across Fortune 500 companies and rookie businesses, there is one tool that seems to work flawlessly and consistently: unique content.