6 Smart Ways to Use Storytelling to Promote Your Brand

Storytelling branding is one of those essentials without which we can’t imagine modern business. Today, every company, whether it is big or small, tries to demonstrate what is a brand narrative all about. Some businesses craft great stories and make people addicted to their brands. Others – write poor stories, and scare potential buyers away. If you want to know how to write a brand story, just keep reading. In this article, you will find six outstanding product storytelling examples….

5 Solid Reasons Why Content Marketing Is Essential for Business Growth

Some business owners haven’t understood yet whether “content marketing” is just a buzzword or the real deal. However, according to statistics and expert opinions, the answer is obvious. Content marketing strategy is an essential tool of any successful company. If you want to get some proofs, this article is right for you. Here you can read about five reasons why it’s important to use content marketing for business growth. Drive organic traffic to your website Why do people visit websites?…

Reasons Why Localization Is Essential for Business Growth

Localization, otherwise known as l10n, is still one of those to make your business grow exponentially that still isn’t that famous among CEO’s. The main reason for it is that it’s demanding and at times costly, depending on your product. However, the results of a well-executed localization will help your company expand its influence on the market and significantly multiply its customers. Here is some valuable insight into why localization will most certainly improve the performance of any company looking…

Learn How to Make Your Content Interesting for Google

Have you ever wondered what it takes to create interesting content not only for your readers but also for Google? The internet is flooded with content from all over the world, trying to get the readers’ attention and become top ranked on search engines. Google follows different criteria in defining what an interesting article really means. For instance, the time spent by the readers on your page talks about your content’s quality. Keep reading this article and you will find…

6 Easy-To-Use Keyword Research Tools

There are a lot of things you need to consider when you launch your website. Everything is important, from site to content development, and continuing to marketing strategy and SEO. When it comes to keyword research, this should be a priority topic for you as it will help you shape your content strategy. But, have you ever wondered how proficient you are in using keywords to promote your business? This article will tell you more about keyword research tools and how…

Actionable Content Marketing Stats You Should Know

Consumers’ average attention span is 8 seconds – 1 second less than a goldfish. 70% of consumers prefer getting to know a company via articles rather than ads. 57% — that’s how far the average B2B buyer is through the purchase decision before engaging a supplier sales rep. [Source] Inbound (content) marketing delivers 54% more leads into the marketing funnel than traditional outbound leads. [Source] Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. [Source] 60% of people are inspired to seek out a product…