Why Content is Important in Digital Marketing?

Nowadays, with the advent of the internet, many businesses have taken it online for their marketing. This digitized form of marketing has reached more people than ever before. Today with more than 3.5 billion people who have access to the internet, it gives ground for the firms to make marketing strategies to appeal to the majority. 

5 Ways of Doing Content Marketing Using Pinterest

Pinterest is an image-driven social media platform that has witnessed rising popularity in the past few years. It was originally ad-free but recently got monetized. With users now topping around 110 million, there is no better time to learn how to reach customers with Pinterest’s organic or paid posts. 

Common Instagram Engagement Rate Issues And How to Overcome Them

Instagram engagement rate is an essential metric for any business to track. Your Instagram engagement rate is a number that gauges how much engagement (such as likes and comments) you’re getting on Instagram — in other words, how much your followers are interacting with the content you post.

5 Content Marketing Trends For 2020 You Shouldn’t Miss

As you know, content marketing is a vital part of any organization’s marketing strategy. High-quality content marketing will be a powerful tool to boost sales and keep up with your competition.  Today, companies use different types of content such as infographics, blogs, videos, whitepapers, newsletters, podcasts, … through various media to create brand awareness. However, it’s not easy to determine the right style of content marketing to use for marketing campaigns. 

10 Content Marketing Gaffes to Avoid in 2020

Everybody seems to be jumping onto the content marketing bandwagon these days. Whether it is to generate business leads, reach out to target audience, or thought leadership, content marketing seems to be the buzzword. But, is it as easy as it seems? Not really, it is a different ball game altogether.

6 Predictions for 2020 in SEO & Marketing

With the end of 2019, it’s time for us marketers to understand what worked, what didn’t, and how to spread our resources and energy as 2020 comes in. When you’re part of the digital realm, just relying on what worked without taking into consideration future trends and new ways of doing things is really a no-brainer, since you’ll be quickly left behind.

4 Examples of Effective Content Strategies for Small Businesses

It is becoming increasingly tough to stand out among emerging businesses and startups offering practically similar products. In a well-saturated business landscape, how does one get noticed? Across Fortune 500 companies and rookie businesses, there is one tool that seems to work flawlessly and consistently: unique content.

Link Building Techniques Which Will Work Definitely in 2020 – A Detailed Guide

Link building is the procedure for getting other websites to link to yours, and it’s vital to your overall SEO strategy. To get started with a web link building plan, you will want to produce content associated with your business, goods, and services. When someone links to your valuable content, you earn a backlink or link from another website to yours.

7 Techniques for Creating Remarkable Content

In 2019 alone, about 56% of B2C marketers increased their spending on content creation over the last 12 months according to content marketing institute. Why this figure? This is because when compared with paid search, content marketing is three times more cost-effective than the former at lead generation (content marketing institute). Most brands use content marketing because it allows them to build brand awareness, generate sales and gain the trust of consumers.

5 Content Marketing Trends to Grow Your Business in 2020

In this post, I’m going to share with you 5 content marketing trends that are killing right now. It’s no secret things change quickly in today’s world, so it’s important for business owners and marketers to stay on top of the latest updates. If you are just starting out in your marketing career it will be helpful to read this article: “Digital Marketing for Fresher – A Complete Guide” So if you’re wanting to grow your audience or build up…