“Change is coming and you better be ready for that change.”
There are great chances that you may have heard this quote at least once in your lifetime. Yes, this quote completely justifies what’s happening around us.
Since we are talking about change, we have to bring up the fact of what exactly went down in SEO in the past years. The kind of SEO we used to have back in the days has now completely changed to something more model. However, you will be surprised to know that all the fundamental principles have remained untouched.
Nowadays, if you want your business to be recognized in the world of cut-throat competition then you will have to rely on Search Engine Optimisation tactics. It would be completely impossible for you to generate leads for your business if nobody can find you on the internet.
Now, you must be thinking why SEO is so important in the first place, well, in that case, let us tell you that top ranking websites on Google are more likely to get the attention of the users. It means, if you are not ranking on the number one page then you are missing out on a lot of potential traffic.
If your rankings are not good on the internet then don’t get stressed out because it’s never too late for you.
Just to cheer you up we have enlisted some of the best local SEO services which you can use to make your website rank higher in Google search results.
Consider Improving Your Page Loading Speed
This is the most crucial aspect in which you have to invest a lot of time and effort. You see, your website’s loading speed can make or break things for you. If you are loading speed it is too slow, Google will itself recognize your page as a completely irrelevant one to play around with. Now, this is something you don’t want to happen to your website.
It has been found that almost 40% of us tend to abandon a website if it takes more than 3 seconds to load up. Like that wasn’t enough, 80% of those visitors will never return to your website no matter what.
Offer High-Quality Content
To drive more traffic to your website and make it stand out among the rest, you have to give visitors a reason to come back. How? Well, it’s quite simple, to be honest. It is your responsibility to make sure that your content is of high quality and should also offer your visitors the most relevant information they came here for.
Another crucial aspect to look at is the dwell time. This term refers to the time people spend on your website per visit. To boost up this period, your website should contain fresh and newsworthy information that will keep your visitors on your page longer.
Freshen Up the Images
For better user engagement your website got to have images and pictures but always make sure that they are optimized properly because if they are not, your SEO rankings may suffer.
Other than just offering high-quality images, you will have to look at the file format and the size. Big images can slow your website performance in terms of loading time which like I said earlier is harmful to your rankings.
To optimize your images, you will have to resize or compress them. You can also use keywords in your images by naming them accordingly, not only your images will look more pleasing but they will become more informative as well.
Blogging Should Be Your Main Concern
If you want to engage your visitors with your website then blogging can help you out in the best possible way. However, blocking is also considered to be a crucial factor in terms of SEO ranking. High-quality content with relevant images can up your SEO game on the internet.
As mentioned above you will have to provide your visitors with something fresh to give them a reason to stay on your website for a long time. Always make sure to incorporate elements like links and keywords to rank your website higher on Google search rankings.
Work on Your Website’s Readability
Whenever you write content for your website always make sure to keep your target audience in mind because that’s whom you are catering to. Always remember to write your content in such a way so that your readers can understand it without any has whatsoever.
Don’t make yourself portray like “Mr. Know it all”. If you are not sure about the readability of your content then you can also rely on online resources like readable.com. This tool will help you identify the words which your users may face difficulty in understanding.
All the aforementioned tactics are proven to be quite helpful in terms of improving your SEO rankings on various search engines. So, if you are facing issues in making a website a recognizable one on the internet, it’s never too late for you to implement these tactics in your SEO campaign.
Anshul Sharma is the CEO of a multilingual SEO company that has been here in the market for a long time. Ever since the inception of this company, it has served more than 100 clients all across the globe with best-in-class SEO Services.