Evolving Your Backlink Strategy in 2020

The world of search is constantly evolving, with industry titans like Google and Bing always updating their algorithms to provide smarter, more accurate results for their users; however, having worked in the search space for a number of years now, there’s one thing I can say still remains truer than ever: the strength of your backlink profile is one of the top three factors affecting your website’s rankings. 

How Does Social Media Management Work?

A recent study shows that 3.5 billion people, approximately half the world’s population, are active internet users. It’s the main reason why a significant number of businesses have an online presence. But running social media accounts to attract and engage customers can be tough for any company, especially when there is a need to focus on other departments. When faced with such a situation, businesses are better off hiring a social media agency to help out.  Whether you want to entice the…

4 Ways Intellectual Property Law is Relevant to Your SEO Optimization Strategy

Considering the internet isn’t a physical entity, it can be easy for users to be a little more risky with their actions without actually thinking about the potential consequences that they could face. Perhaps they take this risk because they believe it’s something that someone can’t physically see or they’re just unaware of what the laws are, but the possible sanctions can be massive.

6 Best Ways to Develop Your Signature Brand Identity

In this oversaturated online world, you can’t afford to be another faceless company in a sea of competitors. Well, you can, but you will struggle to get customers, you will definitely struggle to retain existing ones, and you will have absolutely zero leverage against companies that are entering the fray. In a nutshell, not having a unique brand identity is a slow and painful way to drive your business straight into the ground, and chances are that you won’t even…

10 Deadly Digital Marketing Mistakes and How to Avoid Them

Digital marketing is regularly evolving since reaching and engaging customers has become harder than ever these days. Yet, many businesses still make some fatal mistakes that hinder them from succeeding in their digital marketing campaigns. Let’s take a look at ten of them and see how you can avoid them.

How Brands Should be Approaching Sustainability in Experiential Marketing in 2020

With the Australian bush fires being linked to climate change and Greta Thunberg continuing to raise awareness on the environmental issues the world is facing consumer environmental awareness has never been higher. As a result, brands are increasingly facing pressure from consumers to adopt more sustainable practices.

Infographic: 10 Interesting Website Stats to Know in 2020

“It’s no illusion that if you want to have any remote chance of being successful online in 2020, you are going to need a website. Not just that, you are going to need a stand-out website that impresses its visitors upon arrival. User experience (UX) and web design play a massive role in determining how successful your online presence ultimately will be. There are many different factors to consider from the mobile experience, page speed and loading times, call to…