With 95 million daily posts and 600 million monthly users, Instagram needs no introduction. We are living in an era where 69% of people take photographs of the best-served food before taking a bite. This makes Instagram the best platform for food lovers.
Once upon a time, availability ruled customer decisions above all else. Today, however, the mere selection of brands and their products at our disposal has put the customer at the very core of the decision-making process. We can now choose based on brand values (is the brand eco-friendly?), product price (is there a more affordable alternative?), quality (how long will the product last compared to the investment it requires?), and many other factors. Some of them are apparent and easy…
Are you looking to take your content marketing strategy to greater heights? If so, then you need to generate quality backlinks. This way, you will rank better on search engines and drive more targeted traffic to your site. But how do you build high-quality backlinks for your site in 2020?
This is a guide on how you can measure the power and effectiveness of your content. It contains examples and descriptions of the tools used in content analysis and marketing. Every content creator needs to know how they can monitor the progress and results or their content to allow for better targeting.
Any modern business needs its own website with a good ranking on the search engine. Search engine optimization (SEO)—the process of increasing the quality and quantity of traffic to any website by improving its visibility to users and search engines—is on top of the list of crucial requirements of business organizations belonging to any industry.
In today’s world, everything is at a distance of a few clicks. Technology is shaping every industry while people are enjoying digitalization. There is a perception that marketing does not have much to it, whereas one needs a variety of skills and expertise to call themselves a marketer. However, acquiring marketing skills and techniques is not a child’s play in a field that moves at the speed of light.
How’s your social media marketing doing? That’s right, businesses should have a presence in social networks. But it’s not enough to launch a Facebook community or ad campaign: you should also track their results. That’s when social media analytics steps in. In this guide, I’m explaining why social media analytics matter, as well as showing tools that can help you in efficiency tracking. Let’s get started.
The widespread prevalence of COVID-19 has suspended businesses, confined people to their homes, and forced employees to work remotely until further notice. With no customers to visit stores, how are brands supposed to sustain themselves and look after their employees? The answer is social media.
There was a time when employers, and the rest of the world, looked down upon remote work or freelancing. But, times have changed, and remote work is the future. More and more businesses are leveraging remote work to lower operational costs and boost employee satisfaction. Different tech companies and other unique industries are appointing remote work opportunities to reduce turnover and improve work productivity.
Expanding your brand on social media can drive more footfalls in your business. More and more people today are joining different social media networks, and businesses should take advantage of it. No matter whether your business is small or big, a huge chunk of the audience is left out if you don’t establish your network over social media.