5 Ways You Can Influence Consumer Purchasing Decisions

Once upon a time, availability ruled customer decisions above all else. Today, however, the mere selection of brands and their products at our disposal has put the customer at the very core of the decision-making process. We can now choose based on brand values (is the brand eco-friendly?), product price (is there a more affordable alternative?), quality (how long will the product last compared to the investment it requires?), and many other factors. Some of them are apparent and easy…

How to Generate Quality Backlinks for Your Content Marketing Strategy (9 Link Building Techniques That Work)

Are you looking to take your content marketing strategy to greater heights? If so, then you need to generate quality backlinks. This way, you will rank better on search engines and drive more targeted traffic to your site. But how do you build high-quality backlinks for your site in 2020?

Content Analytics Tools: How to Measure the Power of Your Content

This is a guide on how you can measure the power and effectiveness of your content. It contains examples and descriptions of the tools used in content analysis and marketing. Every content creator needs to know how they can monitor the progress and results or their content to allow for better targeting.

How to Calibrate Your Business Strategies by Changing SEO Algorithms

Any modern business needs its own website with a good ranking on the search engine. Search engine optimization (SEO)—the process of increasing the quality and quantity of traffic to any website by improving its visibility to users and search engines—is on top of the list of crucial requirements of business organizations belonging to any industry. 

Achieve Expertise in Your Marketing Activities

In today’s world, everything is at a distance of a few clicks. Technology is shaping every industry while people are enjoying digitalization. There is a perception that marketing does not have much to it, whereas one needs a variety of skills and expertise to call themselves a marketer. However, acquiring marketing skills and techniques is not a child’s play in a field that moves at the speed of light. 

7 Social Media Analytics Tools Marketers Love (and Why)

How’s your social media marketing doing? That’s right, businesses should have a presence in social networks. But it’s not enough to launch a Facebook community or ad campaign: you should also track their results. That’s when social media analytics steps in.  In this guide, I’m explaining why social media analytics matter, as well as showing tools that can help you in efficiency tracking. Let’s get started.

Why You Should Use Social Media for Marketing During Covid-19

The widespread prevalence of COVID-19 has suspended businesses, confined people to their homes, and forced employees to work remotely until further notice. With no customers to visit stores, how are brands supposed to sustain themselves and look after their employees? The answer is social media. 

Remote Work in Software Industry Can Lead to More Productivity

There was a time when employers, and the rest of the world, looked down upon remote work or freelancing. But, times have changed, and remote work is the future. More and more businesses are leveraging remote work to lower operational costs and boost employee satisfaction. Different tech companies and other unique industries are appointing remote work opportunities to reduce turnover and improve work productivity. 

9 Social Media Guidelines To Streamline Your Presence

Expanding your brand on social media can drive more footfalls in your business. More and more people today are joining different social media networks, and businesses should take advantage of it. No matter whether your business is small or big, a huge chunk of the audience is left out if you don’t establish your network over social media.