For all intents and purposes, the digital age has truly arrived. With the leaps and bounds being continually achieved in technology it is safe to say that the digital age is here to stay. With almost every business niche today being just a few clicks away, its no wonder that the field of marketing has gone above and beyond to do what it does.
Rise of the Micro-Influencer: How Effective Are They for Marketing
Influencer marketing has been around for a while now, which means influencer strategies have matured and diversified. The shift towards micro influencers is one such trend in social media marketing, where brands turn to social influencers with smaller followings to promote their products or services to small clusters of passionate followers.
7 Essential Tips for Salon Influencer Marketing
Certainly, getting customers to your Salon is a tough job! Managing this type of business is complicated for several reasons. When it is about the Salon industry, loyalty is paramount. For those who have just started their Salon business, making the breakthrough is evident to thrive. That’s why many of these Salons folded it up after a few months. Here, the need for Influencer marketing arrives.
7 Reasons Why Video Testimonials Help You Generate More Leads
If you are marketing personnel, you know the importance of generating high-quality leads. For many marketing professionals, lead generation is the main part of their inbound marketing strategy.
9 Best Chrome Extensions for Digital Marketers to Rank Higher
Google Chrome extensions are powerful small helpful programs that one may add to extend the capabilities of the Google Chrome web browser. Chrome extensions are meant to improve efficiency, productivity, and overall user experience. I have picked some best chrome extensions, especially for digital marketers. These extensions will increase the productivity of digital marketers while they work. Let’s get started.
SEO Trends in 2020: How Google Changes the Way to See Your Site
The competition that firms using online platforms face grows each day. In fact, with more people building and publishing new websites, the competition will only become stiffer. As a result, you need to adopt a content marketing strategy that ensures you stand out in the market regardless of the stiff competition. Since websites have to adhere to the requirements set by Google and other search engines, their owners have to rely on SEO if they wish to beat the competition….
4 Ways to Use Webinars to Promote Your Startup
As the owner of a startup, you cannot afford to ignore the power of webinars. They can be a vital tool in helping your business to survive and grow. This is a significant benefit given that it’s difficult for a start-up to survive in the long term.
5 Tips for Writing Newsletters People Actually Read
Email marketing is not dead, despite the many articles claiming to the contrary. People love a good “This Things is Dead Article”; with content, SEO and PPC being victims of such articles in recent times. With newsletters, it’s a case that many people are happy to denounce them for the simple fact that they don’t work for them. In 2020, your digital marketing campaigns can be pushed to a whole new level beyond others’ expectations, including your newsletters.
7 Techniques for Creating Remarkable Content
In 2019 alone, about 56% of B2C marketers increased their spending on content creation over the last 12 months according to content marketing institute. Why this figure? This is because when compared with paid search, content marketing is three times more cost-effective than the former at lead generation (content marketing institute). Most brands use content marketing because it allows them to build brand awareness, generate sales and gain the trust of consumers.
How Virtual Events Can Improve Your Branding Strategy in 2020
It’s hard to determine what ingredients go into making a business successful, however, branding is one such element that should be at the top of every company’s list. A solid trusted brand is your firm’s most valuable asset. Your audience should be able to trust and believe in it wholeheartedly.